Hi, I’m Lizeth a product designer with over 7 years of experience, based in Colombia.
    What I do

    I create meaningful digital experiences based on user research

    Product design

    I create balance between aesthetics, functionality, and profitability.

    Problem-Solving

    I identify, analyze, and find effective solutions to challenges or issues.

    User testing

    I identify usability issues, understand user behavior, and gather feedback for improvement.

    Design System

    I create reusable components, guidelines, and standards to ensure consistency, scalability, and efficiency.

    UX Research

    I gather qualitative and quantitative data to guide design decisions and iterations.

    Prototyping

    I visualize concepts, explore functionality, and gather feedback early in the design process.

    Projects

    Selected work

    Explore projects

    Worldwide Clients

    Mexican start-up

    Bolivian start-up

    Colombian agency

    Colombian Bank

    Colombian Bank

    Great design is not just about looking good, it’s about working well

    Through effective communication and collaboration I ensure that the final product not only meets design standards but also business objectives and technical requirements.

    Experience

    I’ve successfully delivered both B2B and B2C solutions

    Prima

    Mexican start-up

    Currently

    Independent Senior Product Designer | UX UI Designer | Design systems

    Koban

    Bolivian start-up

    June 2022 – July 2023

    Independent Senior Product Designer | UX UI Designer | Design systems

    Zemoga

    Colombian agency

    Nov 2021 – May 2022

    Product Designer | UX UI Designer | Design systems

    Bogotá Bank

    Colombian Bank

    May 2019 – November 2021

    Senior Product Designer | UX UI Designer | Design systems | Brand designer

    Finandina Bank

    Colombian Bank

    August 2017 – May 2019

    Senior Product Designer | UX UI Designer